How far away from us QQ Mobile

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triple play, mobile Internet, VoIP, cloud computing, when these terms at any time online more and more full of hh in our daily life, we become increasingly clear to hear the footsteps of the future, a new The Internet era of the big screen is opened. Chinese market and the largest Internet user base will be how the company Tencent attitude into a new era of Internet, which is a food for thought.
QQ has become the most Internet users in China an integral part of life, the future of virtual operators will QQ that is largely taken over our lives, it looks inevitable. take over the living, means that the information media terminal to the extension of real life, this is the future of mobile phone functions . Thus, it seems that we can say: QQ phone not far away from us.
First, the nature of the Internet The Internet is what
(English | Chinese)? the definition of the past is not important, next to the Internet today, we re- defined, we would say: the Internet is a social, human social relations and a collection of information.
this collection, in the past more abstract way is there, the Internet connected computer terminal in front of people and different dogs, stripping wide range of human material of society. that time, we get more from the Internet is information, ideas, etc., Internet penetration is more spiritual realm.
As e-commerce applications, sns, mobile terminal, the development of things, the Internet will really penetrate the material of human society as the air, water, electricity as essential infrastructure, all human activities need to be done with it.
infrastructure such there should be a more suitable basis for its carrier. The carrier should not be a PC, in the foreseeable future, we think it should be mobile. In a little more sci-fi future, it may be a watch, may be a holographic projection sophisticated equipment, it may be a bio-chip implanted in our subcutaneous tissue. But in today's reality, it should be a cell phone.
Second, the mobile phone
This is a brief history of evolution on the phone useful Photo:
this do not want to review the entire history of communications, just briefly describe the history of mobile phones experienced several key changes, which explains why the phone will become the main camp of the Internet:
1, phone from simple voice communication tool evolved into a multimedia digital communications tools
communications from analog to digital communications is a major leap forward and technological advances also directly determines the function of the phone changes. When the data transfer become possible contents of the phone is not then a simple voice communications, SMS, MMS, video, communications content form, with the mobile phone display, memory capacity, chip processing power and communication bandwidth to improve gradually approached our lives.
2, evolved from a communications tool for mobile personal information integration terminals
when the phone is capable of carrying text, images, sound and other information, but also has extensive coverage of the time, it already has the ability of the media messages the first wave of domestic unrest .2001 At first, everyone keenly aware that mobile phone has become the fifth media. decades of development, multimedia, magazines, mobile websites, mobile clients continues to appear in the media to strengthen mobile phone as a personal characteristic.
With the development of smart phones, users of mobile services to a growing number of personal customization, the phone on the further development of the integrated personal information into the terminal. At this stage, the mobile phone penetration has already begun with the power of our lives, only now cost is still high.
3, mobile phone technology to bring more future space
first chip, semiconductor technology, the mobile phone processing power and storage capacity is growing;
followed OLED display screen and other new technologies and the development of holographic projection technology, will make the phone display and user input experience becomes science fiction;
again, voice and image recognition technology, will greatly reduce the threshold for the use of mobile services , today's complex google search for my parents the next generation will not be a problem for people;
Finally, cloud computing will allow mobile phones to become truly unlimited potential hosts, and is very light infinite possibilities.
understanding of the history of mobile phone and we understand that our real life is just around the corner with a full range of things. Our lives are bound to have a considerable number of mobile phones need to be completed, and fixed in the one on the phone screen icon behind the service providers, from the emotional and cognitive distance will be with the cell door of the canteen today is no different.
three changes
handset manufacturers which is also worthy of our attention an interesting topic because such changes are already beginning to change the pattern of the mobile phone industry today. Without this change, as a market value of 300 billion yuan, Tencent billion yuan annual income of vertical towering ambition, it is difficult to map mobile terminal to the cause.
1, the first mobile phone manufacturers mobile phone manufacturers
first is the traditional telecommunications network equipment manufacturers. communication network before the construction of the terminal equipment, network equipment manufacturers in technology can seamlessly transition to the mobile phone production. Ericsson, Motorola, Nokia, Siemens is the first example.
2, insurgents, and focus on those
but when we are ready to use percentages to describe the penetration of mobile terminals the size of the weight of the mobile phone industry rules plastic and more focused manufacturer is bound to appear. NOKIA successfully brick phone from a communication into the daily consumer goods, as those who re-enacted rules of the game, so until today, Nokia is still the largest mobile phone maker, and Ericsson, Siemens has long decline.
3, the appearance of small waves
dominate the market and then the next, there is no breakthrough at the time when communications technology, design and external features to become pebbles stirring dull market, which the achievements of the Samsung, LG that Korean handset makers Department. Certainly, this is only mobile phone manufacturer in the evolution process of a small episode.
we never seem to shake the Samsung mobile phone industry as the overall situation of the players, because the focus of competition in the mobile phone industry, and slowly shifted from the operating system, chip design and application integration, which is Nokia, Apple, RIM their world.
4, cottage, traveling light under a unified standard carnival
a topic worth exploring, Haier and Lenovo are the vanguard of consumer electronics and PC industries, but why they are nothing but playing with toys into the mobile phone industry? a very important reason is that the mobile phone industry's lack of uniform standards. chips, operating systems, UI, the appearance of all mobile phone manufacturers need to pay at a high price links, each link is not missing. important resources are controlled by Nokia, Samsung, like giant hands, so that domestic firms can only earn hardly worth the effort of hardware and channels.
MTK, however, turned out to subvert the the rules of the mobile phone industry, at least in China is so. MTK do is unified, low-cost chip, single operating system, even the UI solutions are ready for you, cottage manufacturers need to do is a model production , as well as some of Mars's strange design features, such as natural light charge, such as tank pressure is not a bad case.
MTK actually gives another possibility for the mobile phone industry, mobile phones do not do that our complex, to Zealous students as the car reduced to four wheels plus a sofa, the mobile phone is an LCD screen why not add a battery? Thus, under the leadership of the MTK, and began traveling light under a unified binge. army of domestic mobile phone brands almost wiped out the next wave in the cottage.
5, united force
mobile phone chip development today, its impact on our user experience has been negligible, then the only really need a uniform standard operating system, and PC the same.
today's mobile phone operating system market, there is the mainstream Linux, Symbian, iPhone, Win CE, Palm OS, Android, and each has different versions of the operating system, and even between different versions of the interface, operating practices and use hardware such differences are also great. It does give consumers and manufacturers are things collapse.
this chaotic situation in our country particularly, customized mobile phone operators did not become mainstream, therefore, the various production Manufacturers full in accordance with their preferences and understanding of standards to choose. our neighbors to do well in Japan a lot in this area, such as the unified support of two-dimensional code to dramatically gave birth to the mobile content and application services and prosperity.
Today, given the iPhone mobile phone in the sample under uniform standards, iPhone cell phone users, for Mac OS is a very natural extension of, not as we usually understand the application of computers and mobile phones there is big difference between. China is a model Meizu, has given us, and just as pretty as the iPhone user experience, but it is done on the Win CE.
future of the mobile phone market, several major operating systems will be fierce fight in, but the MTK, iPhone inspired everyone the same operating system user habits should be consistent, even between different operating systems, user habits can have a common standard.
This is the unifying force.
6, the future?
When the phone is the bottom of the standard uniform, mobile phone developers need to complete the traditional players, as ultimately the consumer needs no mobile phone chip or operating system, but the mobile phone content and application of the above. and this is clearly the strengths of the Internet.
the future, content or service integration Chamber of Commerce, the mainstream of mobile phone development to grasp, so that the integration of Chamber of Commerce is Apple, is Google, would be Microsoft, but also may be Facebook, will Tencent, Taobao will be. Of course, in this integration the overall situation, operators still have a strong competitive edge, as long as they are willing to make a determined effort to transition.
four, today, who is doing mobile phone?
here, you want to share some of the past two years there The mobile phone industry, new players, which can be verified from a practical point of view the way the future of the mobile phone industry.
1, Apple
this old computer maker launched in early 2007, iPhone, and quickly subvert our mobile phones understanding and definition. Today, although the share of the global mobile phone market is not high, but the iPhone has undoubtedly become a benchmark for the mobile phone industry.
2, Google
5 years ago, who would have thought Google would launch mark the name of their mobile phone? January 2010 Nexus One official release, so that Google is no longer a traditional Internet companies. In fact the top of Google in the mobile application to do a lot of work, Google Maps, Gmail Mobile, Google Phone client applications are distributed, Google only mark the advent of mobile phones integrating google applications on mobile phones will grow even more perfect.
3, Dell
the world's largest personal computer maker, producing more and more like a computer Mobile, Dell came not early, but late.
4, Taobao
Perhaps, this is the real subversion. The first three new army mobile phone industry, either cut into the mobile phone from your PC (Apple, Dell) or cut from the mobile phone operating system (Google). Only Taobao, purely from the users of mobile content, applications in this area cut into demand for services.
logic if applied to the Internet, Taobao is the top of the value chain, he grasp the most fundamental needs of users and brand recognition. In this way, Taobao, of course not alone, facebook also has plans to launch own brand mobile phones, reportedly happy because the network will also have the intention to launch its own brand mobile phone, more Tencent because this is the way the future.
five, QQ mobile phones, the inevitable product of this proposition is about
QQ mobile phones, but in front of so many described the nature of the Internet, mobile phones and the evolution of mobile phone manufacturers, is hope that technology and market development for mobile phones become the most important personal information terminals, and only those who are completely occupied the personal information of Internet giant, most likely to become the new Internet context of virtual operators.
another nobody The industry can not ignore is the driving force VoIP. telecoms market and VoIP, is an irresistible trend of opening up, from the internal attitude of the Chinese carriers, although VoIP Telecom and China Unicom on the hostile and fear, but the move was likely to have positive response VoIP impact. Since VoIP is not blocked, then the QQ users of voice, video calls can not ignore the needs of Tencent, and Tencent to become a major VoIP operators, launched their own customized mobile phones is inevitable.
Because many of the industry changing, so that QQ mobile phone as an inevitable product of.
In addition to industry and technology to promote, the following aspects will be further their own reasons Tencent QQ Mobile birth:
1,3000 billion in market value behind the growth needs of the market value of
As the largest Internet companies ranked third in the world, Tencent nearly 3,000 billion in market value in the halo of the following is also burdened with the tremendous growth pressures. and in the world, PC side of the slow growth of Internet users at the side of the phone is an indisputable fact that the next few years will further widen the gap.
the user's behavior on the maximum extension from the PC to the phone, one hand extended active user base, on the one hand to extend users online time expansion based on new mobile phone operating profit growth habit, this is the inevitable choice Tencent.
2, QQ defects
QQ Mobile QQ, Mobile phone is not, nor is it built in the phone number of QQ applications but the total user base around the QQ, QQ built around the user with the social relations, personal information integration structures, behavior patterns and other personal entertainment to design the interface and operation of mobile phones.
now we are more familiar with the mobile QQ, the East East Although almost all of the Tencent integrated services, but from the quality of service and user experience, mobile phone has a lot of QQ client software can not avoid the three shortcomings:
1) complex application integration interfaces, allowing users to irritability. < br> We need to enter the mobile QQ, and then, QQ must be as a screen inside the interface to the user of the service you want to show it, because it is difficult to imagine entering into a contains interface option which needs to be done n the application of multi-screen page, it drives people crazy. but all crowded into a screen where the user will also upset. This integration of the client interface, the pain reflected in the mobile QQ aspects. compare the icon below, and we certainly hope to see the interface as simple as possible.
2) and the combination of mobile phone operating system, superficial.
This leads to information push tips, contacts, calls, local file selection, QQ friends list, and the integration of phone contacts, photos, text and other content to share, based on the sns personal status updates, friends, and so timely access to state of the user experience are subject to many restrictions. The figure is the iPhone version QQ, the client is almost im only able to complete the text communication, QQ many other features are only accomplished through web (also need to log in again). but also in the file transfer can only select a photo, the other no chance.
3) and front-running login problems
Ideally QQ-related services is not always completely log the operation, as long as the binding of the numbers, you can always online. But the mobile QQ must be logged, and phone also did not like the computer to automatically start the boot landing QQ.
but the largest mobile phone service using the QQ from the single and the pain of running in the foreground. a considerable proportion of the mobile phone can not support multiple threads and applications running in the background (including Great iPhone), which makes grabbing QQ and other operating resources, often to call, send text messages and other operations run smoothly, be forced off the assembly line QQ applications.
3, QQ user needs
QQ's very large and heterogeneous user base, but I think in general can be divided into small entertainment youth, students, white collar, computer outman four main groups. Tencent is a magic of his service can cover almost any group, my parents may never use gmail, do not use msn, but this does not prevent them from having a QQ, QQ games and enjoy themselves in, they will pop-up from the QQ mini portal to see a variety of hot news. Then they passed one or two than we have become loyal QQ users.
QQ user's needs, of course will be more reflected in the mobile terminal, because a lot of time pieces, time pieces of communication, entertainment, games and even work needs are many, we need a universal coverage and broad customer base of service providers to integrate these services for them. Tencent available to users today, and linked together with QQ account the various services can be more excited on the phone vitality. They are: business and lifestyle (QQ-mail, QQ network disk, pat, TenPay), entertainment category (QQ.com, QQ Show, QQ games, Soso), community and communication classes (IM, Qzone).
QQ user on the phone, but there will be more demand, this demand reflected in the UI and services focused on integration of the above. such as real-time updates of service needs to run silent and have a friendly reminder push-style interface; such as micro- Bo style personal status in the first screen to be able to readily update; such as a binding no longer need to repeat the login account, in addition to payment of the second part requires confirmation, and other things simple; such as QQ contacts and the best combining two phone contacts one, select a contact can easily select the voice or text chat, the next should be is VoIP; such as mobile phones in addition to the self-timer can be used as QQ mug shot picture update can also be displayed when a voice call to each other; such as Tencent all services are on the phone directly imported and local cache (in the future may not be necessary), between the different services can work seamlessly.
4, Tencent needs with attention to the general public the details of the gene
Zhou Hongyi, who talked about the difference between him and Ma, CM Ma Ying-jeou came from is really concerned about the user experience. QQ range of products and services, though sometimes feels cluttered philistine, but this is the most common Internet public demand, Tencent not because of his understanding of the industry's grasp of technology and high above, roughly the user to adapt to his rule.
Tencent history to do a lot of attention to the details of common user experience, product optimization, I a personal diary in which a simple TT talked about the details of the browser's point. Next I will try to write an article to review the case in this regard Tencent. If the user experience Tencent QQ only to be the perfect phone to meet, and that genes determine Tencent he will try everything possible to make mobile phones become a reality QQ.
5, QQ user base so that all things are possible, attention to user experience, Tencent
also obtained from the user great return. Tencent years in almost all areas of the Internet to lose ground, without their drawbacks. In addition to their own efforts Tencent, QQ users to follow a variety of services to the faithful is the biggest reason. there n number of cattle are upset with the Internet user base QQ the soil into a lump of gold can sell eggs.
QQ user base so that we fully recognize the nature of logic and the Internet is the same as traditional industries, or nature of the business is the same. the traditional industry brand loyalty, repeat customers are QQ users have been fully verified.
VI, QQ phone how to generate?
how to make QQ phone from scratch? iPhone, mobile phone gives Taobao guidelines, their model in the next three years will still be the mainstream mode of operation. Tencent has been criticized for not think of innovation, good at imitation and plagiarism, so in this important cross-industry (currently, the industry is indeed a great leap) will not do the expansion on the Tencent The first person to eat crab. Taobao phone initial victory, but will give Tencent plans to accelerate in this area.
iPhone and then follow the road Taobao phone, we can outline the following road map generation mobile QQ:
1, operators
At present, operators are still not open around a part of the basic functions for mobile phone (voice calls) and the most basic resources (phone number) to grasp the hands of the operator, other operators Business also determine the user profile, location, flow rates, fees and other small key. So, and operators is inevitable. iPhone and Cingular co-operation, Taobao, and China Telecom, is essential choice.
Tencent three operators with value-added services from the era have a good working relationship, Tencent since last year is a meat and potatoes of the three major operators in the eyes: both China Unicom want to further cooperation with Tencent, Tencent exclusive request is refused; also have Telecom as customer service tool QQ, QQ users can apply for telecom telecommunication services; more Mobile boss Wang Tencent headquarters led to the study tour, was moving deliberately and Tencent printing of speculation for capital level of cooperation.
today Tencent user and influence the coverage much more than apples and Taobao, QQ phone so the end should be covered by all three operators of users, but operators will also be very clear that QQ is probably the ultimate mobile phone Gravediggers own. Therefore, the cooperation of operators and Tencent will take into account more than cooperation and Taobao, binding relations and contract requirements are more demanding of time.
so may not be very strong joint, QQ mobile phones are more likely to Unicom started. the one hand, because China Unicom currently not have their own IM application, with the QQ does not constitute a direct conflict of core resources, while China Unicom also need to be more eye-catching highlight of the market. On the other hand Unicom's 3G network infrastructure is also more suitable for online applications show the QQ Mobile level of service, China Unicom 150 million QQ users groups and group has a good intersection of the scale. The key is Tencent's cooperation with China Unicom to seek more independence, rather than being tied up with mobile co-operation was nowhere as maneuvers.
2, Tencent
existing mobile phone manufacturers need to consider the second issue is completely introduced its own brand, its own design of the new phones (like apple, google it), or with the existing mobile phone manufacturers to cooperate, jointly launched the custom QQ phone. Taobao once faced such a choice, and ultimately Taobao that design and development of mobile phones is not their strong point, so I chose the phone vendors, and ultimately chose the domestic manufacturers Lenovo Mobile, Hisense and TCL.
own brand of independence is designed to maximize the benefits of QQ mobile phone applications, features and services innovation, but the problem is that Tencent will start again from doing what they have never engaged in mobile phone software and hardware design, R & D work. joint development of the benefits and drawbacks just the opposite. Tencent will be how to choose it?
team than Taobao, Tencent team actually has a good communications industry genes: First, Tencent's core founding team is from the paging , the network equipment industry started; second, and Tencent has been with the Department of Shenzhen Huawei Tencent learn from the example of Huawei that the lessons learned in mobile phones certainly have Tencent research; Third, Tencent a substantial proportion of employees are from Huawei, who do not know whether to absorb Huawei Tencent talent has to do something about the layout of the course.
so Taobao Tencent is more likely to own than to design and develop QQ phones. Of course, if the final choice and Taobao Tencent same strategy also reasonable, but certainly not foreseeable Tencent Huawei selected city big brother, without him, Huawei's mobile phone users in the understanding of the country is inadequate. In my personal fantasy in, QQ mobile phones and is a good Meizu combination.
3, QQ mobile phone OS Select
QQ select the operating system will first focus on the consideration and mobile PC experience, and past experience of continuity, after all, the mainstream QQ user base is relatively far from the depth of complex computer operation and difficult to accept completely different mobile phone usage.
, it should also consider the open mobile platform, while Tencent is a very closed to Internet companies, but when the QQ based personal mobile phone integrated into a terminal, open is necessary.
two important considerations above, QQ Mobile Win CE and the end should be a choice between Android. and very interesting, going to do if the Tencent QQ fully branded mobile phone, MTK should be good choice. MTK just in Win CE and Android will have a good solution.
as a Microsoft supporter, I hope the final choice QQ Mobile Win CE, hope to see in 2011 turned out to accompany Windows Phone 7 The QQ phone.
4, production of foundry
if Tencent QQ own cell phone plan, then the production foundry cooperation will be the last one before the listing of links to consider. this part is to follow the more traditional areas of processing evaluation criteria, not much discussed.
5, the various sales channels
QQ QQ associated with mobile phone services are an excellent channel to promote, so cell phone users know and understand the QQ is not a problem. The problem lies only in the market place and method of payment.
Taobao phone selected and Suning Appliance of cooperation, while Taobao Mall is the main market place. These experiences are a good reference Tencent, QQ mobile phone in time to conduct an Taobao phone to copy and beyond Okay.
seven, YY look, China and the world's largest virtual operators
this point, QQ phone why and how the process would probably be experienced in the context of our basic definition of life. But this did not go QQ phone idea what a cell phone? how it should look, what kind of interface layout, how the application of convergence, how to realize the interaction between interpersonal and how to attach the phone to different groups read the play more services and how the QQ Mobile PC side with the convergence of user experience, and what should go QQ pricing phone line too many questions worth pondering hh.
brick home industry, I do not pretend to put on a variety of mobile QQ conjecture as a conclusion or prediction, I just want a less objectionable as Imagine Tencent QQ users may bring us new surprises, imagine China's Internet companies can not just imitate the leader, but also to lead to the future, Imagine a new era of Internet, the survival of our state, regardless of the final to take over our lives is the QQ, or Google, or any other so and so.
next time, I will expect a user perspective of personal experience and description of my minds QQ look in the phone, before that, let me look YY, years later, Tencent might be a virtual China and the world's largest carrier.
I reference divider
Taobao phone came out, mobile e-commerce open
from bricks to the iPhone, reviewed the history of ten years
VoIP phone trend, Sony pushed grab skype free internet phone market
VoIP trend in need of development and business applications business model works
Ministry of TAO: telecommunications market liberalization policy
joined WTO, China's telecom industry to face an open challenge